Tag: Public Relations

Blending Perception & PR: The art of effective storytelling

Blending Perception and PR: The Art of Effective Storytelling

We can say that public relations and press releases are two sides of the same coin. They can work independently but when in collaboration, they can make a strong strategic communication plan which helps in…
India vs The West: Key Cultural and Media Differences

PR in India vs. the West: Key Cultural and Media Differences

With cases of companies attempting to foster relations with customer bases, journalists, influencers, and potential partnering firms, the media has lately grown very important. It must be understood that with the advent of digital developments,…