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Tag: PR strategy

Press releases & press notes: Understanding the difference
Newsreach Industry Insights , , , ,

Press Releases vs. Press Notes: Understanding the Difference

In the domain of public relations and media generally, there is a confusion of terms, and many people interchangeably say “press releases” and “press notes,” even though they differ in function and format. In this…
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Blending Perception & PR: The art of effective storytelling
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Blending Perception and PR: The Art of Effective Storytelling

We can say that public relations and press releases are two sides of the same coin. They can work independently but when in collaboration, they can make a strong strategic communication plan which helps in…
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Why press releases still matter in the digital era
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Why Press Releases Still Matter in the Digital Era

As the digital era is growing and infiltrating all the spheres of our lives, digital channels are the easiest way to reach a large audience through authentic press release strategies and PR agency campaigns. But…
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The power of press release distribution in influencer marketing: Boosting your brand's reach
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The Power of Press Release Distribution in Influencer Marketing: Boosting Your Brand’s Reach

In the fast-paced digital world of today, influencer marketing appears to have grown into a very dynamic path of interaction among brands and the target audience. Among lots of tools and techniques, one hidden gem…
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