Category: Industry Insights

Real-time wins: How Brands Master Moment Marketing

Real-Time Wins: How Brands Master Moment Marketing

The fast pace of today’s digital world makes consumer attention increasingly hard to capture. Traditional marketing campaigns, on the other hand, take weeks or months to strategize and roll out, probably leaving brands losing out…
Content Licensing Explained: Myths, Truths…

Content Licensing Explained: Myths, Truths, and Benefits

What is content licensing? Content licensing is the process of granting permission to another business or individual to use your content in exchange for compensation. This can be a great way to generate extra income…
Choosing the right press release template for your brand

Choosing the Right Press Release Template for Your Brand

The press release acts as the fundamental tool through which several pressing matters are cast before the media and the public. However, the creation of a useful press release can be treacherous without the aid…
5 expert tips for writing compelling fashion press releases

5 Expert Tips for Writing Compelling Fashion Press Releases

Being able to write an effective fashion press release will increase a brand’s visibility and goodwill. A press release must excite and engage the media and potential customers while also informing them of certain information.…