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AVP – Marketing

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  • September 26, 2026
  • Ahmedabad, Gujarat
  • 7 to 10 years

NewsReach is an integrated PR-tech platform helping brands access media, PR and visibility opportunities through technology, content, data and distribution. As we enter our next phase of growth, we are looking for an AVP - Marketing who can bring together Brand and Performance Marketing, build strong communities around the brand, and translate business objectives into a clear and scalable marketing strategy.

Roles & Responsibilities

  • Lead the overall marketing strategy across Brand, Digital and Performance Marketing.
  • Create one integrated marketing plan so the branding and performance teams work toward the same business goals, with clear priorities, KPIs and accountability.
  • Translate company-level objectives into marketing priorities, campaigns, channel strategies and measurable outcomes.
  • Build and nurture relevant communities around NewsReach, creating sustained engagement with customers, agencies, partners and other important stakeholders.
  • Identify the right channels and platforms to grow these communities and convert engagement into stronger brand recall, leads and business opportunities.
  • Strengthen NewsReach’s brand positioning, messaging and market presence.
  • Own performance marketing direction across acquisition, funnels, CPL, CAC, ROAS and conversions.
  • Review lead quality and CRM data, and work closely with Sales to improve conversion from lead to customer.
  • Build meaningful marketing dashboards and use data to influence business decisions.
  • Lead, mentor and develop the marketing team while identifying future capability and hiring requirements.
  • Work closely with founders and leadership, bringing an independent marketing perspective backed by data, customer understanding and market insight.

Key Requirements

  • 7-10 years of progressive marketing experience.
  • Strong exposure to both Brand Marketing and Performance/Digital Marketing.
  • Demonstrated experience in building, managing or scaling communities around a brand, platform or business ecosystem.
  • Ability to understand company-level objectives and convert them into actionable marketing strategies.
  • Experience managing or mentoring marketing teams.
  • Strong understanding of customer acquisition, lead funnels, campaign performance and marketing analytics.
  • Experience with brand positioning, messaging and long-term brand building.
  • Comfortable working closely with founders and senior leadership.
  • Strong ownership, communication, stakeholder management and decision-making ability.

Good to Have

Experience in startups, B2B, SaaS, media, PR-tech, events, partnerships, ecosystem building or communications.

Why Join NewsReach?

  • This is an opportunity to build, not just manage.
  • You will have significant ownership over how marketing evolves at NewsReach – from brand and performance to community, customer acquisition, and market positioning.
  • As the company scales, this role has the potential to grow substantially in scope, team responsibility, and seniority, with direct exposure to founders and business leadership.
  • We are looking for someone who wants to move beyond managing campaigns and take ownership of how marketing contributes to the overall growth of the company.