For entertainment, news, and business, the future of media is continuing to gravitate to digital improvements, which means big prospects for enterprises. According to the Pew Research Centre, the digital media sector is still growing, with 86 percent of American adults getting part of their news via the internet. As the number of platforms for internet media expands, so does the audience. Maintaining an online presence that allows businesses to engage successfully with their customers is crucial.
Social media managers, digital media managers, content strategists, and communication specialists are generally tasked with carrying out communication initiatives using digital channels such as social media messaging, blog posts, landing sites, video, and so on.
The Cost of Printing Newspapers and Its Impact On the Environment
The cost of paper that goes into presses globally is rising to record highs, pushing up expenses for newspapers from Mumbai to Sydney. In the good times, before ads shifted online, newspapers had a supportive partnership with paper mills. As ads departed and circulations fell, relations became more transactional. They are now at the shouting stage.
Paper mills had the worst of it for years as newspapers reduced pagination, went wholly digital, or shut for good. The papers were able to bring down the cost of newsprint from firms fighting for business as demand declined. Price-taking paper mills suffered in silence. However, many are still hesitant to shut massive machines costing hundreds of millions of dollars.
What is the environmental cost of paper use and production? What impact does paper consumption have on the environment we live in? Every year more than 24 billion newspapers, 350 million magazines, and 2 billion books are published in the US. Printing accounts for 24% of global paper consumption. 500,000 trees have to be cut to produce Sunday newspapers around the world. 250 million trees could be saved if all newspapers were reprinted on recycled paper.
Videos Are More Interesting
Over the past few years, video has risen in popularity across the globe. You see it on television, social media, text messages, billboards, online advertisements, and even restaurant menus. A video has a podcast and an article all in one and includes limitless images, infographics, and text. No other medium has this ability. Social video generates 1200% more shares than text and images combined. According to KISSmetrics, call-to-action with a video produces 380% more clicks than a regular sidebar call-to-action. Video amounts to half of all mobile traffic – a greater portion than any other medium. Anyone looking for exposure is bound to have success in the video market.
Future of Digital Media
In recent years, the usage of digital media in personal and professional communication has accelerated at a rapid pace, and the COVID-19 pandemic has only added to that momentum. Lockdowns, illness fears, and limitations on in-person transactions have all driven individuals to utilize the internet more. According to statistics from market research firm GlobalWebIndex (GWI), 43 percent of users used social media for longer amounts of time in August 2020 as a result of the epidemic. In addition, according to a RAND American Life Panel Survey, roughly 25% of respondents had increased their internet buying since the outbreak began.
With the pandemic as a starting point, a slew of digital media trends are likely to permanently impact the digital landscape in ways that communication professionals should be aware of.
Influencers on social media frequently have tens of thousands, if not hundreds of thousands, of fans. Surprisingly, a recent study by marketing firm Amra & Elma discovered that pandemic-related increases in social media usage resulted in a rise in influencer interaction. Influencers also saw a 67% increase in likes and a 51% increase in comments at the onset of the pandemic, according to the study’s findings.
Social Movements’ Ascension
For social activists and average individuals, social media is becoming one of the most significant instruments for spreading the word about crucial issues and persuading others to join their cause. For much of the summer of 2020, the Black Lives Matter campaign, for example, dominated social media. These activists and customers, particularly the younger generation, frequently want businesses they patronize to participate in the conversation. Organizations that choose to speak out on significant issues must know how tocommunicate in a way that enhances rather than detracts from their brand and image.
How Sites, Apps, And Social Media Are Bringing News
Social media has become the main source of news online with more than 2.4 billion internet users, nearly 64.5% receive breaking news from Facebook, Twitter, YouTube, Snapchat, and Instagram instead of traditional media.
Of all the social media giants, Twitter is still the most prolific in the journalism world. It has been heralded as the top social site for breaking news, with lots of big stories breaking on Twitter before reaching major cable stations.
It’s also worth noting that, despite higher engagement rates, influencers’ post cost has only climbed by 3.1 percent. According to the poll, “a little increase in pricing means that companies are now likely to receive much more reach for the same budget as they would have received pre-pandemic.” Brands can benefit from decreased cost per impression thanks to increased engagement and minimal increases in the cost of influencer-sponsored posts, according to the analysis.
The internet has come a long way since it was first discovered and so has the news industry. With everything going online, there is no reason for news companies to stay in the print media industry. Social media, websites, and videos are popular sources of today’s news. Almost everyone turns online to know the latest news. Not to mention, global online media has the potential to reach places it never could before, to villages, remote areas and small towns.