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May 20, 2019
By Rituraj Baruah
Beijing, May 15 (IANS) Smartphone maker Realme on Wednesday announced the global launch of the Realme X and X Lite here, marking its entry into the Chinese market.
Realme X is priced at Chinese Yuan (CNY) 1,499, or around Rs 15,300 (4GB RAM +64GB ROM variant) and CNY 1,599, or Rs 16,300 (6GB RAM+64GB ROM variant).
The other model, Realme X Lite is priced at CNY 1,199, or Rs 12,200 (4GB RAM+64GB ROM variant), CNY 1,299, or Rs 13,300 (6GB RAM+64GB ROM variant) and CNY 1,499, or Rs 15,300 (6GB RAM+128GB ROM variant).
The new phones are powered by a 10nm process manufacture Snapdragon 710 chip-set and have a 48MP rear camera and a 16MP pop-up front camera. The company says it has used sapphire glass on the surface of the pop-up front camera for scratch resistance.
The X series phones are equipped with a 3765mAh battery and “VOOC 3.0 flash charging” technology.
“Realme X also supports Nightscape based on RAW format and Chroma Boost modes, for images with greater depth and vitality,” the company said in a statement.
The new phones also offer “960fps/720P and 120fps/1080P” slow motion video shooting.
Realme X mobiles have a “19.5:9,6.53-inch FHD+ level AMOLED” screen with 91.2 per cent ultra-high screen-to-body ratio.
The X series phones are equipped with photo-sensitive screen fingerprint recognition.
The company has also used artificial intelligence (AI) to dynamically analyse thousands of fingerprint feature points simultaneously, judge the position and direction, to improve overall security, Realme said.
On the design front, Realme, in collaboration with Japanese industrial designer Naoto Fukasawa, has introduced two colors for the Realme X series – “steam white” and “punk blue”.
The Realme X phones will be on sale on Realme’s website and several other Chinese e-commerce sites. The models are expected to be launched in India by June-end.
Realme started as a sub-brand of Oppo in India and has expanded to other countries including Vietnam, Malaysia, Indonesia, Thailand, and the Phillippines.
Realme split from its parent company Oppo in July last year.
The device maker, which came into existence in 2018, was among the top five smartphone brands during the fourth quarter of 2018 with around eight per cent market share.
(Rituraj Baruah is in Beijing at the invitation of Realme. He can be reached at email@example.com)