As the digital era is growing and infiltrating all the spheres of our lives, digital channels are the easiest way to reach a large audience through authentic press release strategies and PR agency campaigns. But PR is not just a strategic move for brands and publications to gain an audience, it goes beyond just gaining an audience for their viewership. This blog touches upon the various reasons why PR is significant and they are as follows:
- Relationships with the Media– Journalists are approached with hundreds of press release pitches in a week and they can’t cater to all of them because, let’s face it, not every pitch can make news. So, a strategic and authentic pitch can make you stand out in the eyes of a journalist who may select your pitch and lead to you establishing a dialogue with a reporter. If your press release is eye-catching and related to the field of the reporter, then you may establish a good relationship with the journalist. Your pitch doesn’t need to be selected at a particular time but if it catches the reporter’s attention then he/she is more likely to work with you in the future as you have established as a credible candidate.
- Establish credibility & control the narrative– The press release is viewed as a credible source of information with reliable information and authenticity. The consumers develop brand trust only when they trust the source, they are getting the information from. This leads to the building of the image of the brand. A consistent trail of credible press releases establishes trust among journalists and potential clients. PR agencies are the way to quick growth for small businesses and start-ups to build a positive brand image from the very start. PR can also be used to set the narrative for your brand. It helps you to navigate ways to deal with bad press and internal conflicts. By providing facts about any conflict through a PR, you put forward an honest foot which projects an overall positive brand image.
- Build SEO traffic– Knowledge of trends and social media algorithms is highly crucial for a good press release. This is because to have a well-written press release you need to utilize best SEO practices for search engines to navigate the audience flow towards your brand. SEO is the way to go if you want to be a high-ranking press release on Google. Thus, it provides you with good exposure for current and future clients. Search engines these days are in search of well-written content that adheres to SEO applications and includes keywords along with credible links.
- Engaging the audience– Because of the digital era we are living in, it is easier for a well-written press release to reach a huge audience and create a positive brand image in no time. A good press release not only gets the brand to rank higher on search engines but leaves an imprint on the minds of current clients and carries forward a good word for future customers. Social media platforms provide you with a spectrum of audiences that you otherwise would not have considered reaching out to or did not know existed.
- Journalists look for them: As we established earlier press releases are a credible source of information and data. This fact is not only true for the customers but also for the journalists. They are always in search of good and exciting stories and PR makes a reliable source for them. Around 78% of journalists rely on press releases and news announcements for their stories.
We at NewsReach PR agency use one of the best approaches to tap into the target audience. All you need is a good write-up with clearly crafted information you are trying to promote and a unique way that catches the eye of the viewers.